eBay Beauty & Personal Care case studyA cash-flow engine doing $8.2K months from month one

01 — The challenge

The client wanted eBay income without a six-month brand build. Beauty & Personal Care in Australia has constant repeat demand — but also strict listing rules, expiry-date risk and brands that police unauthorized sellers.

02 — Our strategy

Stay inside the safe lane: authorized retail channels only, no restricted brands, expiry-tracked inventory, and a catalogue concentrated on consumables buyers reorder monthly. Velocity over ticket size — small margins compounded by fast stock turns.

03 — Execution

• Brand whitelist built from eBay VeRO and policy screening
• Expiry-date tracking on every batch — nothing ships under 6 months
• Multi-quantity listings tuned for repeat-purchase buyers
• Australian fulfilment routing for 2–4 day delivery